Practical, Job-Skills Training Fast!
.png){kind=small}
Understanding Strategy And Developing A Strategic Plan
_edited.png)
.png){kind=small}
Course Overview
This 40-hour course equips participants with the knowledge and skills necessary to understand business strategy and develop comprehensive strategic plans. It is tailored for business leaders, managers, entrepreneurs, and professionals seeking to drive growth and competitive advantage through strategic planning.
Course Modules
Module 1
3 hours
Introduction to Strategy
What is Strategy? - Importance of Strategy in Business - Historical Perspectives on Strategy
Objectives: Define strategy and understand its significance.
Assessment: Introductory quiz.
Module 2
4 hours
Strategic Thinking and Analysis
Characteristics of Strategic Thinkers - Tools for Strategic Analysis (SWOT, PESTEL) - Identifying Opportunities and Threats
Objectives: Develop critical strategic thinking skills.
Assessment: Strategic analysis assignment.
Module 3
3 hours
Vision, Mission, and Values
Crafting Vision and Mission Statements - Defining Core Values - Aligning Strategy with Organizational Culture
Objectives: Create meaningful mission and vision statements.
Assessment: Organizational purpose statement.
Module 4
4 hours
Environmental and Industry Analysis
Understanding External Environment - Porter’s Five Forces Framework - Competitive Landscape Analysis
Objectives: Conduct comprehensive environmental scans.
Assessment: Industry analysis report.
Module 5
3 hours
Internal Analysis and Core Competencies
Assessing Organizational Strengths and Weaknesses - Resource-Based View of the Firm - Identifying Core Competencies
Objectives: Analyze internal capabilities.
Assessment: Internal analysis exercise.
Module 6
3 hours
Setting Strategic Objectives
Establishing SMART Goals - Long-Term vs Short-Term Objectives - Linking Goals to Strategy
Objectives: Formulate clear strategic objectives.
Assessment: Strategic objectives worksheet.
Module 7
4 hours
Strategy Formulation
Corporate, Business, and Functional-Level Strategies - Growth Strategies (Market Penetration, Diversification) - Competitive Strategies (Cost Leadership, Differentiation)
Objectives: Develop a structured strategy formulation process.
Assessment: Strategy formulation case study.
Module 8
3 hours
Strategy Implementation
Translating Strategy into Action - Change Management in Implementation - Overcoming Barriers to Execution
Objectives: Learn techniques for effective strategy execution.
Assessment: Implementation plan design.
Module 9
3 hours
Strategic Leadership
The Role of Leadership in Strategy - Building a Strategic Leadership Mindset - Influencing and Guiding Teams
Objectives: Cultivate strategic leadership skills.
Assessment: Leadership strategy reflection.
Module 10
3 hours
Monitoring and Evaluation
Establishing Key Performance Indicators (KPIs) - Balanced Scorecard Methodology - Reviewing and Adjusting Strategy
Objectives: Measure and evaluate strategic success.
Assessment: KPI development exercise.
Module 11
3 hours
Strategic Innovation and Adaptation
Innovation in Strategy Development - Adapting to Market Changes - Case Studies of Strategic Innovation
Objectives: Integrate innovation into strategic planning.
Assessment: Innovation strategy proposal.
Module 12
4 hours
Final Project and Course Review
Development of a Full Strategic Plan for a Business or Organization - Comprehensive Case Study - Final Assessment and Feedback
Objectives: Apply all concepts in a practical strategic planning project.
Assessment: Final project presentation.