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Understanding Marketing And Sales Systems
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Course Overview
This 40-hour course provides a comprehensive exploration of marketing and sales systems essential for business growth and sustainability. Designed for entrepreneurs, marketing professionals, and business students, the course covers marketing fundamentals, sales strategies, customer relationship management, and the integration of technology in sales and marketing.
Course Modules
Module 1
3 hours
Introduction to Marketing and Sales
Definitions and Key Concepts - The Relationship between Marketing and Sales - Overview of Marketing and Sales Processes
Objectives: Understand the foundational elements of marketing and sales.
Assessment: Introductory quiz.
Module 2
4 hours
Market Research and Consumer Insights
Techniques for Market Research - Analyzing Consumer Behavior - Data-Driven Decision Making
Objectives: Conduct effective market research.
Assessment: Market research assignment.
Module 3
4 hours
Marketing Strategy Development
Crafting a Marketing Plan - Target Market Segmentation - Positioning and Differentiation Strategies
Objectives: Develop comprehensive marketing strategies.
Assessment: Strategy development workshop.
Module 4
3 hours
Branding and Value Proposition
Building a Strong Brand - Creating a Compelling Value Proposition - Brand Communication Strategies
Objectives: Understand branding principles.
Assessment: Brand development project.
Module 5
4 hours
Digital Marketing Systems
Social Media Marketing - Search Engine Optimization (SEO) and Pay-Per-Click (PPC) - Email and Content Marketing
Objectives: Implement effective digital marketing techniques.
Assessment: Digital marketing campaign plan.
Module 6
4 hours
Sales Fundamentals and Techniques
The Sales Process and Sales Funnel - Prospecting and Lead Generation - Closing Techniques and Negotiation
Objectives: Master core sales skills.
Assessment: Role-play sales scenarios.
Module 7
3 hours
Sales Management and CRM Systems
Customer Relationship Management (CRM) Tools - Sales Team Management - Metrics and Performance Tracking
Objectives: Optimize sales management practices.
Assessment: CRM tool application exercise.
Module 8
3 hours
Integrated Marketing Communications
Creating Cohesive Marketing Messages - Multi-Channel Marketing - Advertising and Public Relations
Objectives: Design integrated communication strategies.
Assessment: Communication strategy case study.
Module 9
3 hours
Pricing Strategies and Models
Pricing Techniques - Value-Based Pricing - Psychological Pricing
Objectives: Apply effective pricing strategies.
Assessment: Pricing strategy development.
Module 10
3 hours
Customer Experience and Retention
Building Customer Loyalty - Customer Feedback and Service Excellence - Managing Customer Journeys
Objectives: Enhance customer experience systems.
Assessment: Customer journey mapping exercise.
Module 11
3 hours
Technology and Automation in Sales and Marketing
Marketing Automation Tools - AI and Analytics in Sales and Marketing - E-commerce and Digital Platforms
Objectives: Leverage technology for system efficiencies.
Assessment: Technology integration proposal.
Module 12
4 hours
Final Project and Course Review
Development of a Comprehensive Marketing and Sales System for a Business - Integrative Case Study - Final Assessment and Feedback
Objectives: Apply all concepts to a practical business model.
Assessment: Final project presentation.